How To Make Brand Advocates Out Of Satisfied Customers On The Social Media

The increased involvement of the creative content writing and the article writing in the social networking sites and social media has changed trends for the year 2013. A brand manager alone cannot deal with the promotion and advocacy of a brand. Therefore, the best way is to turn out the satisfied customers of the brand into potential brand advocates. Here are a few tips:

1. Believe In Your Satisfied Customers

The satisfied customers of a brand are the potential advocates. They are the people who, in the life away from the social media, advocate your brand in their companion circle. Believe in these customers. Even if these highly satisfied customers do not use influential tools or language for marketing your brand, yet their level of satisfaction will play a great part in your promotion of the brand.

2. Seek The Advocates

There are several ways of finding the advocates in the satisfied customers.

A. According to one trick, you can post on your social media site that ‘rate the brand from 0 – 10 with 10 being the highest number of satisfaction’.

B. You can check the people who share your posts on the social media like Facebook, Twitter and Pintereste etc. much more than anyone else. Believe in sharing and not liking. There are several software and applications for creating such a checkpoint.

C. You can check the active customers on your social media site and rate them in the table of highly satisfied customers, satisfied customers, average satisfied customers, least satisfied customers and unsatisfied customers.

3. Turning process

Don’t believe in incentives or gifts for bringing out the brand advocates from the satisfied customers. People are interested in the perks until they receive them once. You should adopt a different strategy rather. You can ask your satisfied customers to contribute to your social media site by writing reviews about their favorite products from your brand. In the social media like Facebook, Twitter, Pintereste etc. you can ask the customers to post their favorite products on your page. People interested in such an activity would have the potential of becoming your brand advocate.

4. Amplifying

Separate an advocate who is highly interested in sharing the facts about your products and the features due to which he or they like your product. Amplify them by boosting up their morale and incorporating business expertise in them. You can teach them the tactics of SEO, keywords etc. You can also hire them on a temporary basis for some payment.

5. Track The Results

Check the results of the performance of an advocate analytically to plan the strategy for their future. If you feel that you are putting in too much effort in that advocate and the results are lower than expected, then you can switch to some other advocate also. Remember that you have to manage your time with the advocates. Your personal interest in the advocate should not influence your marketing performance on any social media like Facebook, Twitter, Pintereste or other social media forums.

6. Believe In Authenticity

Don’t buy the advocates. Such a marketing tactic now comes in black marketing. Bring out real and authentic advocates and trust their skills, however, analyze their performance frequently to save your time, money and effort.

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the friday hat

Suicide is a completely tragic way for someone to die however it is all too common in Australia. It is not always the most “obvious” people who find themselves feeling so helpless that death seems like a better result than to try and go on living. I recently found out that a girl I know found herself so depressed that she attempted suicide, not just once but twice! Luckily she was unsuccessful on both occasions.

Here is how she described the situation:

Hi, I’m Emily, a seventeen-year-old girl from Sydney’s Northern Beaches suffering from the mental illness depression. This is my story. In early 2012 I started to become depressed, I would cut my wrists, cry excessively for no reason, started to lose sleep, my appetite and stopped enjoying the things I really used to love. 

I thought that it was just a phase and would pass soon, however it…

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Thirst

World’s Oldest Woman is 114: Here’s Her Secret to Longevity

Misao Okawa will be 115 years old next week. On Tuesday, she got an early birthday present when the Guinness Book of World Records named her the oldest living woman on the planet.
Okawa, the Japanese daughter of a Kimono maker, was born in 1898. She received the impressive title in a ceremony Wednesday, alongside her 3-month-old great grandson, after enjoying her favorite meal of mackerel sushi.
Her secret to living a long life? “Watch out for one’s health,” she told a reporter after receiving her Guinness certificate. For Okawa that means eating whatever she likes–as long it’s made in Japan.
With 50,000 living centenarians in Japan, there’s evidence that the country’s residents hold the secret to longevity: a healthy diet.
 Japanese women have one of the longest life spans of any country, only second to…

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Personal training and trainer

If you want to lose weight fast, you must make some changes to your lifestyle and pick up some healthy habits.

Be Consistent

It is very difficult to lose weight unless you are consistent with your work out regime. Most people drop out of a training program because they do not find their fitness sessions interesting. You can do variety of fitness training exercises for losing weight. Pick up the exercise that you enjoy the most, be it yoga, squash, running, swimming or regular gym session. You can take rest once a week but do not get lazy and skip the sessions more often. Many boot camp instructors in Sydney also stress on the importance of regular exercise.

Eat on Time

The discipline shown in regular exercising must also be observed for eating habits as well. You must eat your meals on time. People skip meals in order to lose…

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WanderLust

I have extracted few excerpts from this book. Its to motivate and guide me from time to time.

Habit 1 : : Be Proactive

Be Proactive Your life doesn’t just “happen.” Whether you know it or not, it is carefully designed by you. The choices, after all, are yours. You choose happiness. You choose sadness. You choose decisiveness. You choose ambivalence. You choose success. You choose failure. You choose courage. You choose fear. Just remember that every moment, every situation, provides a new choice. And in doing so, it gives you a perfect opportunity to do things differently to produce more positive results.

Proactive people recognize that they are “response-able.” They don’t blame genetics, circumstances, conditions, or conditioning for their behavior. They know they choose their behavior.

All of the external forces act as stimuli that we respond to. Between the stimulus and the response is your greatest power–

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